April 05

8:00 pm Conference Warm-Up:
Join us for an inofficial conference warm-up with local food and homebrewn beer at the Neckarmüller.

April 06

9:00 am Registration opens: 
Pick up your conference materials and a cup of coffee at the conference
10:00 am – 10:30 am Conference Opening
Section 1
Rhetoric and Design.
10.30 am – 11:15 am Prof. Dr. Richard Buchanan (Case Western Reserve University)
“Rhetoric and the Dimensions of Human Interaction: The Expanding Art of Rhetoric in New Design Practices.”
11:15 am – 12:00 am Bárbara Emanuel (Universidade do Estado do Rio de Janeiro)
“Finding Rhetoric in Graphic Design.”
12:00 pm – 12:45 pm PD Dr. Olaf Kramer (Eberhard Karls Universität Tübingen)
“Form Follows Function? Knowledge Design between Rhetoric and Aesthetics.
12:45 pm – 2:15 pm Lunch Break
2:15 pm – 3:00 pm Dr. Thomas Susanka (Eberhard Karls Universität Tübingen)
“Designing Evidence.”
3:00 pm – 3:45 pm Prof. Dr. Joachim Knape (Eberhard Karls Universität Tübingen)
“Persuasion by Design? Design Theory Between Aesthetics and Rhetoric.”
3:45 pm – 4:15 pm Coffee Break
Section 2
Creating Evidence. Scientific Visualization and Persuasion.
4:15 pm – 5:00 pm PD Dr. Zsuzsanna Kondor (Hungarian Academy of Sciences, Budapest)
“The Nature of Representation – Cognitive Theories and Brain Imaging.”
5:00 pm – 5:45 pm Timothy Samara (The New School, New York City, NY)
“Dualities of Visualization: Form as Function, Form as Narrative.”
5:45 pm – 6:30 pm Molly Hartzog (North Carolina State University, collaborative paper with Carolyn R. Miller, North Carolina State University)
“On the Origin of Evolutionary Tree Diagrams: The Role of Visualizations in Scientific Thinking about the Natural World.”
8:00 pm Reception at the Neue Aula

April 07

Section 2 (continued)
Creating Evidence. Scientific Visualization and Persuasion.
9:00 am – 9:45 am Simone Heekeren (RWTH Aachen)
“Visuelle Evidenzverstärker. Graphic Design als semiotische Ressource in der Wissenschaftsvermittlung.” (Talk in German)
9:45 am – 10:30 am Prof. Prof. Dr. Jürgen Spitzmüller (Universität Wien)
“(De)signing Authority: The Indexical Dimension of Scientific Graphic Design.”
10:30 am – 11:00 am Coffee Break
11:00 am – 11:45 am Prof. Dr. Hartmut Stöckl (Universität Salzburg)
“Multimodality in a Diachronic Light. Tracking Changes in the Text-Image-Relations of Popular Science Writing.”
11:45 am – 12:30 pm Jana Pflaeging (Universität Salzburg)
(collaborative paper with Prof. Dr. Stefan Hauser, Pädagogische Hochschule Zug, and Prof. Dr. Martin Luginbühl, Universität Basel)
“How to Picture an Argument: New Visual Approaches to the Description of Argumentative Competence in Conversation Analysis.”
12:30 pm – 2:00 pm Lunch Break
2:00 pm – 2:30 pm Alexandra Hamann, Marc Schleuniz (Humboldt-Universität zu Berlin, collaborative project with Prof. Dr. Reinhold Leinfelder, Haus der Zukunft gGmbH, HU Berlin, FU Berlin, and Jens Kirsten, HU Berlin)
“Communicating Science Through Comics.”
Section 3
From Speech to Presentation: Rhetoric in the Visual Domain.
2:30 pm – 3:15 pm  Fabienne Kilchör (Universität Bern, collaborative paper with Prof. Dr. Arne Scheuermann, Hochschule der Künste Bern)
“Die visuelle Rhetorik von Präsentationsfolien in den Archäologischen Wissenschaften.” (Talk in German)
3:15 pm – 4:00 pm Prof. Dr. Hans-Jürgen Bucher (Universität Trier)
“Visualizing Knowledge: A Plea for a Multimodal Rhetoric in Science Communication.”
4:00 pm – 4:30 pm Coffee Break
4:30 pm – 5:15 pm Prof. Dr. Jaap de Jong (Leiden University)
“Look and behold! Visual Props in TED Talks.”
5:15 pm – 6:00 pm Prof. Dr. Jens Kjeldsen (Bergen University)
“Knowledge Design as Persuasive Design. The Rhetoric of Digital Presentation Tools in Politics.”
6:15 pm Guided Tour of Tübingen:
Get to know medieval Tübingen and its tradition of a town of poets and
8:00 pm Conference Dinner at the Wurstküche

April 08

Section 4
Knowledge on Display: The Communicative Potential of Infographics.
9:00 am – 9:45 am Prof. Eva Vitting (FH Aachen)
“Infografische Interfaces zur Deutung von Daten.” (Talk in German)
9:45 am – 10:30 am Prof. Dr. Jakob Steinbrenner (Universität Stuttgart)
“„I“ „N“ „F“ „O“ „S“ sortieren” (Talk in German)
10:30 am – 11:00 am Coffee Break
11:00 am – 11:45 am Julius Wiedemann (Taschen Verlag, London)
“How Less Might Be More”
11:45 am – 12:30 pm Dr. Willem Koetsenruijter (Leiden University)
“When Attractiveness and Comprehensibility Collide: Classifying Suitable Information for an Infographic.”
12:30 pm – 2:00 pm Lunch Break
2:00 pm – 2:45 pm Gavin Ambrose, Luke Pendrell (University of Brighton)
“A World in Vertigo.”
2:45 pm – 3:30 pm  Prof. Ralph Tille (HDM Stuttgart)
“From Image Characters to Infographics: Why Emojis Can‘t Explain Everything.”
3:30 pm – 4:00 pm Plenary Session
4:00 pm Conference ends

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